Target faces a 40-day boycott after reversing DEI policies - About 110,000 people have signed up for ‘Target Fast’ which coincides with Lent

Shoppers are gearing up to slap Target with a 40-day boycott over its DEI policy reversal on Wednesday — even as black business owners have warned a boycott could hurt their own brands. It’s a triple whammy for the retailer as it emerges from a brutal year plagued by low spending and prepares for possible cost increases under President Trump’s tariffs.