ANALYSIS: The retail company and the “Euphoria” star are receiving criticism that the ad campaign promotes eugenics. Why is that?

Most of the controversy focused on videos that used the word “genes” instead of “jeans” when discussing the blonde-haired, blue-eyed actor.

Sydney Sweeney's sexy persona came out in a recent American Eagle campaign touting her "great jeans" - but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics,