Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

Ahead of Kendrick Lamar's headline performance at the Super Bowl half-time show, we explore the rapper's journey from the streets of Compton to pop culture ubiquity.

Drug industry calls out telehealth company Hims & Hers' Super Bowl ad touting its knock-off weight loss medications.

Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.