Dorival, a leader in the period pain category, launched the "Princesses on Periods" campaign in Central America to educate young girls about menstruation and break the associated taboos. We’re ...

SHELL Brazil, an energy company, transformed public perception of energy transition and its initiatives through an innovative soap opera campaign that made the topic relatable and engaging. As a ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Dove deodorant, a personal care brand, launched a campaign in Brazil to highlight the importance of underarm care, emphasising that shaving removes a significant portion of skin and showcasing Dove's ...

The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Examines the many strands of diversity and the reasons why brands should continue to lean into DEI efforts in an increasingly diverse world. The conversation surrounding Diversity, Equity, and ...

Social media ad investment continues to soar, with worldwide spend on the medium set to reach $252.7bn, up 19.3% year-on-year, according to WARC Media’s latest forecast. Social is the largest ...

Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

Why is this work relevant for Creative Effectiveness? Raise Your Arches is proof that breaking the rules pays back. At a time when business and brand growth had slowed, we set out to re-ignite love ...

Transaction values grew by 16% in current terms in 2024 to UAH282 billion. Cards in circulation increased by 7% in 2024 to a total of 43 million. Transaction value is set to increase at a current ...

Low fat was the leading health and wellness claim in dairy products and alternatives in 2023, with retail value sales totalling USD17.1 billion, increasing by 4% in current terms on the previous year.