Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Dorival, a leader in the period pain category, launched the "Princesses on Periods" campaign in Central America to educate young girls about menstruation and break the associated taboos. We’re ...

The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Transaction values rose by 13% in current terms in 2024 to UAH3,738 billion. Cards in circulation grew by 2% in 2024 to a total of 77 million. Transaction value is set to increase at a current value ...

Communications that celebrate the legacies of companies are generally one-dimensional, self-praising and hence emotionally devoid for the viewers. Our campaign flipped that formula, established the ...

Traditional media were the big guns in Aldi's battle for the Big 4's shoppers. Yet the pre-family life-stage remained elusive, preferring social to TV. They weren't on social waiting to be 'sold' to ...

Social media ad investment continues to soar, with worldwide spend on the medium set to reach $252.7bn, up 19.3% year-on-year, according to WARC Media’s latest forecast. Social is the largest ...

This Christmas campaign turned the business around from steep decline to the first year-on-year billings growth since 2018. Achieved by tapping into an audience tension - they love Christmas more than ...

This is the story of how purpose helped set Boots apart from other health and beauty brands in the eyes of its heartland audience of women 45+. "With You. For Life" gave us the impetus to re-connect ...

Low fat was the leading health and wellness claim in dairy products and alternatives in 2023, with retail value sales totalling USD17.1 billion, increasing by 4% in current terms on the previous year.