US consumer purchase insights company Affinity Solutions has launched Fansactions, a solution it says gives new insights into the relationship between sports media investment and consumer purchase ...

In California, entertainment and media research and analytics firm Screen Engine/ASI has appointed longtime MarketCast employee Rachel Krauss Weise, as SVP of New Business Development and Strategic ...

Circana has completed its acquisition of NCSolutions, the joint venture between Nielsen and Catalina. The firm says it is still working on the acquisition of Nielsen's Marketing Mix Modeling business, ...