News

US consumer purchase insights company Affinity Solutions has launched Fansactions, a solution it says gives new insights into the relationship between sports media investment and consumer purchase ...
In California, entertainment and media research and analytics firm Screen Engine/ASI has appointed longtime MarketCast employee Rachel Krauss Weise, as SVP of New Business Development and Strategic ...
Circana has completed its acquisition of NCSolutions, the joint venture between Nielsen and Catalina. The firm says it is still working on the acquisition of Nielsen's Marketing Mix Modeling business, ...
Previously known as InSites Consulting, Human8 has added a wide range of other research tech, including AI-based innovation techniques, to its original specialism, online communities. The firm now ...
Marcoms group Stagwell has released financial results for the first quarter, with net revenue of $564m, up 6%, and adjusted EBITDA down 11% to $81m. The group says it posted a record $130m in net new ...
CSM Media Research has been chosen to provide the official ratings for television audience in Hong Kong, for the next six years. The new 'HKTAM' service will incorporate new PeopleMeter and content ...
Santa Clara, California-based workflow management software firm ServiceNow has announced the acquisition of enterprise data cataloging and governance specialist data.world, whose CEO is Bazaarvoic and ...
A new research software company, Purify Intelligence, has been opened in London by former Kynetec head of Data Viz Andrew Le Breuilly, focused on cleaning and readying data for analysis. Purify's ...
In Boston, US, Press Ganey Forsta has announced the appointment of Luke Williams, formerly of Ipsos, Qualtrics and Microsoft, as Chief Customer Experience and Research Officer. The company was formed ...
Kantar business Numerator has unveiled the Tariff Risk Index, a new analytical framework bringing government trade stats together with its own consumer purchase panel and survey data to measure the ...
US firms Keen Decision Systems and TapClicks are to extend their partnership to develop an end-to-end marketing intelligence 'ecosystem' including predictive analytics and real-time execution. Durham, ...
Toronto-based conversational AI survey solutions firm Nexxt Intelligence | inca has been growing its team, appointing Tim Benner, Louis Devane-Waters and Onose Ikekhuah in customer success roles and ...