According to new data from LinkedIn, 94% of the 3,000 B2B marketers it surveyed globally say influencer marketing is among ...

Read’s departure will end a career spanning more than 30 years at WPP, while the board begins the search for a successor. He ...

Dan Elton, previously executive vice-president of customer at Asos, joins Ocado Retail after departing the fashion giant in ...

Pushing its customer-centric messaging, Vanquis Banking Group is using social media, sponsorships and a digital ...

Under new ownership since October 2024, Gumtree’s chief consumer officer outlines plans to “modernise” and “re-establish” the ...

Airbnb has appointed Rebecca Van Dyck as its chief marketing officer as its current top marketer, global head of marketing ...

The potential of AI is more than just efficiencies - it could lead to brands creating their own platforms that can rival the ...

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable ...

Distinctive brand assets can drive memory and measurable brand outcomes across digital formats in just 1.5 seconds of active ...

Marketers who crave ESG narratives about doing social good should focus on how profitable businesses keep people employed and ...

As it looks to move away from being a boots-driven brand, Dr Martens has announced a growth strategy which will see a new ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...