Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.

The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.

The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

E-commerce furniture and home décor company, Pepperfry, has launched its latest mattress brand, Clouddio, with the new ...

International Women's Day has come and gone, and so has all the grand-standing about the need for gender equity in workplaces. Except for some companies, this diversity is not a once-a-year ...