Articles written by Abira P ...
Advertising narratives must transcend tokenism and drive real change for inclusivity, says the principal consultant for ...
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a ...
The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about ...
As part of its commitment to empowering investors, Shriram MF has launched a new educative video under the #SamayKeSaathRotation campaign, making sector rotation easier to understand and implement.
The new AI agent provides real time insights on campaign performance across ad networks for mobile game and app based ...
With high-octane drama, a cinematic chase, and a sprinkle of SRK’s signature swagger, the film is engineered for impact. It’s ...
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with ...
Our weekly roundup of the latest appointments and account wins news from Poker Dangal, Amarnath Securities, SW Network, FCB ...
As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says ...
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