Ad Age’s latest reader survey explores how industry experts—including you—see the advertising world evolving over the next ...

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

AI-driven platforms now target audiences based on how users respond to creative assets, making creative performance the ...

Marketers should stop treating AI as a cost-cutting tool and start using it to scale ideas, empower talent and drive growth.

Daniel Blake’s new brand channels resilience and multifunctionality to challenge Celsius and energize a comeback.

Human Nature’ looks as issues like cost of living, economic uncertainty and financial aspirations through a disarming lens.

Interim CEO Pete DeJoy thanks the Astronomer team for their ‘character and commitment’ during the Coldplay kiss-cam crisis.

JCPenney says, “We’ve got the receipts” in a spot that explains the type of savings its shoppers can get on back-to-school ...

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

Rae wrote and performed a manifesto for the activewear brand emphasizing personal growth, authenticity and joy.