Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Rare Beauty first dipped its toe into fragrance in 2023 with its Comfort Body Care line, but now it’s diving in head-first ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Rare Beauty’s new Rare Eau de Parfum is a warm, spicy gourmand with a hint of musk that Gomez and the team have been ...

Benny Blanco confessed to wearing Selena Gomez's perfume "all over" to remember his love. See the sweet moment.

Selena Gomez posed in pink silk lingerie to tease the launch of Rare Eau de Parfum, a new fragrance from Rare Beauty. The ...

Rare Beauty is taking its first swing at fine fragrance — and it’s hard to miss, especially if you’ve walked past a ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Rare Beauty is launching their first perfume: Rare Eau de Parfum. The warm, decadent fragrance can be worn on its own or paired with a Fragrance Layering Balm to make the scent your own.

"Some of my best memories were when I was creating this," Gomez said of developing Rare Eau de Parfum, dropping on Aug. 7 at Sephora (with early app access on Aug. 6). She's also introducing Fragrance ...

With Rare Eau de Parfum, Selena Gomez’s brand has stepped into the world of fine fragrance for the first time, and I haven’t been so impressed with a celebrity perfume in years.