Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

According to COMvergence, Coca-Cola’s U.S. media spend was $785 million (£607m) in 2024, up from $610 million (£471 million) ...