A TECH CEO has revealed the chilling level of detail ad firms now know about your private life – and how they use AI to read ...

Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and David Golding, but this time at Ogilvy which ...

The IPL begins tomorrow and big money is involved in the game. If the details of the current investigation are made public during this ad season, ad revenue from cricket will see a significant impact.

"At the base level, we know who [the consumer] is, what they watch, what they read, and who they live with," Sadoun said in ...

This deal promises a long-awaited consolidation among the big six groups, which will now become a big five, and, arguably, a big three as Omnicom, Publicis and WPP open up a gap on Dentsu and Havas, ...

Publicis Groupe Middle East today announced the appointment of John Nolan as Head of Sport and Commercial Investment MENA.

Publicis Groupe Middle East has appointed John Nolan as Head of Sport and Commercial Investment MENA. In this newly created ...

Publicis Groupe Africa has a specialist internal communications team housed within one of its agencies, Machine_, and is ...

The CCI’s recent actions reflect a broader regulatory tightening in India’s corporate sector. In December 2023, the ...

India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...

Publicis Groupe and Adobe have built on their partnership to drive creative expression and personalization at scale with Adobe Firefly generative AI.

Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform, which unites AI agents and models across Adobe. Adobe introduced Adobe ...