"At the base level, we know who [the consumer] is, what they watch, what they read, and who they live with," Sadoun said in ...

The CCI's raids on major media agencies have ignited an investigation into alleged price collusion and unfair discounting ...

The companies will build solutions that combine Publicis Groupe’s deep delivery capabilities across its intelligent content ...

Publicis Groupe Middle East's John Nolan will drive content partnerships, sponsorships, and revenue growth opportunities for ...

New Delhi: Encora, a digital engineering company, has appointed Abhishek Vanamali as Chief Marketing Officer. In this role, ...

CCI's probe into media agencies over ad rate collusion ahead of IPL 2025 may reshape pricing strategies and enforce ...

Everyone has a bucket list of dreams they hope to achieve one day, but critical illness can strike at any moment. In fact, ...

Flatjord’s session, “Do it Best Leverages the Adobe Platform to Drive Growth for Independents,” provided insights to Fortune ...

This deal promises a long-awaited consolidation among the big six groups, which will now become a big five, and, arguably, a big three as Omnicom, Publicis and WPP open up a gap on Dentsu and Havas, ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.

Remote work appeared, at first, to be that rare thing in corporate America: an efficiency measure that made both management ...

The J.M. Smucker Co. (NYSE: SJM) is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to ...