The Boston team launched the BOS Nation FC name and colors last October to an overwhelmingly negative reaction.

Boston's expansion National Women’s Soccer League team is rebranding before the team ever plays a match. Read more on ...

The new Boston franchise unveiled its name and branding in October, but pivoted after receiving criticism for the name and ...

NWSL franchise announced on Friday that it will officially change its name following a highly-ridiculed launch last fall.

The NWSL's new club in Boston had one of the all-time public-relations sports disasters in its launch, centering 'balls.' The ...

The news, announced to team supporters who gathered at Dorchester Brewing Company for an NWSL season kickoff party, did not come as a surprise.

The name BOS Nation was unveiled in October with a widely criticized marketing campaign, “Too Many Balls,” which some ...

After a marketing flop last fall, Boston’s new professional women’s soccer team will change its name, the club announced at a ...

Boston's 2026 NWSL franchise announced Friday that it will officially change its name following a highly-ridiculed launch last fall. The team announced itself in October as BOS Nation FC -- an ...

Boston's NWSL team will not play as Bos Nation FC, with the club confirming that it will change its name before starting play ...