When the NBA returns to NBC next season, one of the network's signature voices will be back – sort of. NBC announced former ...

NBC Sports will use an AI-generated version of legendary announcer Jim Fagan’s voice in its upcoming NBA coverage ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

This fall, the NBA will return to NBC for the first time in more than 20 years, and the network is working hard to recall the ...

Michael Jordan is returning to the NBA. Announced on Monday, the six-time NBA champion was revealed as the newest special ...

Michael Jordan is returning to NBC - but not as a player, as a special contributor to NBC Sports' NBA coverage beginning this ...

The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

NBC Sports will bring back the iconic voice of Jim Fagan, using AI technology to recreate his voice for NBA promos, title sequences, and show openings starting this fall. Fagan, who passed away in ...

When the NBA returns to NBC next season, one of the network's signature voices will be back – sort of. NBC announced former narrator Jim Fagan will be used as part of its coverage and promotion ...

NBA Fans are not happy about NBC using AI to recreate the voice of deceased promo announcer Jim Fagan for the league's ...