China's trade-in program officially begins on January 20, 2025, introducing subsidies for purchasing smartphones, tablets, smartwatches, and fitness bands. In response, Apple has adjusted its pricing strategy in China,

Apple's smartphone shipments in China plunged 25% in the fourth quarter of 2024, data from research firm Canalys showed, as the iPhone maker faced mounting pressure from a resurgent Huawei in one of its biggest global markets.

Apple ( NASDAQ:AAPL) slips fractionally in premarket trading after losing its top spot in China's smartphone market in 2024. Local brands Vivo and Huawei move ahead as Apple's shipments drop 17% to 42.9 million units, bringing its market share down to 15%, according to Canalys.

Canalys reported that iPhone shipments in China fell by 25% in the fourth quarter of 2024, while Huawei's shipments rose by 24% during the same period. This significant shift highlights Apple's growing challenges in China,

Apple was dethroned as China’s biggest smartphone seller in 2024, with local rivals Vivo and Huawei overtaking the iPhone maker after its annual shipments in the country declined 17%, data from research firm Canalys showed on Thursday.

Apple (NASDAQ:AAPL) shares fell 4% in midday trading on Thursday after research firm Canalys showed the iPhone lost the top spot in the smartphone market to local rivals, including Vivo and Huawei Technologies.