Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently collaborated with the clothing brand for a special collection, which includes a denim jacket and “The Sydney Jean.

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically female-friendly marketing or deliberately tried to shift focus.