Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

I thank God I became a journalist because it spared me from becoming a publicist. Besides being a straight white man, I think there’s no riskier profession in the 21st century than that of a publicist ...

While nimbleness, speed and cultural resonance play a central role, brands can create fresh ideas and use local idioms relevant to a particular geography. “Multiple executions are the norm, and ads ...

Action heroes have taken over the world in recent cinematic history, and for good reason. With their epic stunts and the ...

Gavin Casalegno of The Summer I Turned Pretty stars in a new ad for Dunkin Donuts in which he boasts about being the 'king of summer' - and credits his golden skin to 'genetics.' ...

While Reddit's ad business is ascendent, it's still working on a strategy for getting the most out of its generative AI partnerships.

The ad itself features Sweeney in denim, musing about genetics before flashing a knowing smile. At one point, the camera pans downward. She interrupts: “Hey, eyes up here.” A wink, a joke, a reset. It ...