The Meta-owned messaging platform, WhatsApp, has commenced a per-message billing model for businesses, which started on July ...

Previously, businesses were charged ₹0.78 for an entire 24-hour conversation window. Under the new system, each message is individually priced at ₹0.78 ...

Businesses using WhatsApp to connect with customers may soon face higher monthly bills, as Meta is set to roll out a revised ...

Under the updated scheme, companies will be charged for each template message sent, categorized into marketing, utility, and authentication ...

New Delhi: Meta has announced a pricing overhaul for WhatsApp Business, set to take effect from July 1, 2025.The platform will transition from its existing conversation-based billing system to a ...

Nikila Srinivasan, Vice-President for Business Messaging at Meta, stated that this adjustment aims to simplify the pricing framework, offering greater predictability and utility for businesses ...

Meta-owned WhatsApp will be rolling out changes in pricing to its business platform soon. Starting July 1, the company will charge all businesses on a per-message basis instead of per-conversation ...

WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and ...