WhatsApp will introduce advertising features. This marks a shift for the messaging platform. Meta aims to monetize WhatsApp's user base. New features include paid channel subscriptions and promoted ...

WhatsApp is continuously working on new features to enhance user experience - and its latest addition is all about expressing ...

WhatsApp is adding a new layer of transparency to its bustling group chats. In its latest beta update for Android (version ...

A new WhatsApp beta update brings ads for its Status section and an option for people to promote their channels in the ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

WhatsApp is rolling out new features to make it easier for businesses to reach customers, manage campaigns, and offer support—all from one place. Announced at Meta’s Conversations 2025 conference in ...

A major highlight is the integration of marketing tools within Meta’s Ads Manager. Businesses can now create and manage campaigns across WhatsApp, Facebook, and Instagram from one centralised ...

WhatsApp is working on a feature to share emoji reactions during calls, enhancing user expression with a broader emoji selection.

Meta updates the WhatsApp Business Platform with AI-driven chats, voice and video calling, and ad integration across Facebook, Instagram, and WhatsApp. Heres what it means for businesses and users.