Southwest Airlines is one of the largest and most recognizable airlines in the United States, competing with Delta, United, ...

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

The airline's passenger revenue fell, and executives acknowledged its Rapid Rewards loyalty program has not done as well as ...

Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out ...

The assigned seating system, however, puts Southwest in direct competition with the likes of American Airlines, United and ...

Elliott Management is driving Southwest's transformation with revenue updates, seat selection, and cost changes to boost ...

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.

Tickets for assigned seating will go on sale next week as the airline continues to shed the features that once made its brand ...

Southwest did not reveal a timeline for the change, but now we know when it'll happen. According to CNBC, the airline is implementing assigned seating starting January 27, 2026. Customers can begin ...

Dallas-based Southwest Airlines is on target to reach its financial goals after it reported higher-than-expected revenues ...

Southwest announced the seating policy changes in 2024, one of many changes the airline made in the last year.