Songtradr has reorganized its B2B divisions under MassiveMusic, which it’s touting as “the industry’s most comprehensive, ...

Dyke confirmed Sonic is “100%” pursuing acquisitions in the second half of 2025, particularly in its franchise business. EchoPark is expected to begin expansion again in early 2026, and the company is ...

The past is a place of reference, reverence, self-recognition, and deep learning. Every brand has something special, whether ...

Sonic the Hedgehog 3's post-credits scene might hint at a time travel storyline for Sonic 4, but not in the way that most ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

and anchor a brand in memory. Sonic branding, also known as audio or sound branding, is the strategic use of music, voice, tones, or sound effects to reinforce a brand’s message and identity.

Sonic X Shadow Generations introduces a brand-new Shadow story campaign where ... this adventure again with upgraded visuals, new challenges, and more bonus content! Physical and digital ...

Now it’s revealed that the latest Sonic adventure will join the pair, bringing Sega‘s total Switch 2 launch line-up to three games. “Play as Shadow in a brand-new story campaign ... in less than 10 ...

Sonic Dash 2, the blue hedgehog endless runner. This sequel offers players a fun and totally frenetic endless runner game in 3D, with all the brand’s characters that we know so well. So, take up the ...

The challenge lies in maintaining consistency while allowing for flexibility. A strong sonic identity is not just a single melody–it is an ecosystem of sounds that work together cohesively across ...

Built for fast-paced dual-screen challenges, the Rush titles were ... a consistently successful new franchise, reducing Sonic's die-hard brand loyalty to a distant memory from the halcyon-toned ...