The hiring of the Instacart exec indicates that OpenAI's roadmap will involve more structured, productized offerings rather than just API access.

With her new leadership role at OpenAI, Fidji Simo will be expected to bring to bear everything she’s learned about building customer loyalty — and navigating internal drama.

Simo will reportedly concentrate on scaling the company’s ‘traditional’ functions. The woman behind Instacart’s successful IPO, Fidji Simo, is joining OpenAI’s C-suite.