Formula 1’s transformation from a European-centric motorsport into a global entertainment powerhouse has yielded another ...

Formula One's revenue growth is driven by rising media rights value, expanding sponsorships, and increasing global popularity ...

Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

In a recent report, SponsorUnited statistics show F1 teams collectively amassed $2.04billion in sponsorship revenue in 2024, ...

Apple AAPL, which reportedly spent $300 million to make the film, and Warner Brothers, the distributor, can only hope the ...

After the announcements of new investors such as Ryan Reynolds and Kylian Mbappe, SailGP braved the wind and rain of the ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Since 2020, F1 has boomed, with more than 800mn fans worldwide. F1 data shows that 30 per cent of them have been following the sport for fewer than four years and 40 per cent are women. This large, ...

Zak Brown says he had productive meetings with IndyCar leadership Saturday in Detroit. Here's what he urges Roger Penske and ...