The rumored Jake Paul vs Logan Paul boxing match was actually a big publicity stunt to announce a huge new venture for the brothers.

After teasing a possible bout with a new poster, the influencer brothers revealed the real project, 'Paul American,' slated for a March 27 debut.

No, Jake and Logan Paul are not facing off in the ring. They're starring in Paul American, a new reality show for Max, set to premiere March 27.

This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.

Coming off his blockbuster fight against Mike Tyson, Jake Paul announced on social media: "The moment you've waited a decade for."

Earlier today, both Logan Paul and Jake Paul teased what everybody thought to be a fight against one another. Though it looked like a Paul vs. Paul bout was se

Influencers Jake and Logan Paul are ready to take your TV by storm. The brothers’ new reality series, Paul American, premieres March 27 on Max, the streamer announced Thursday.

The Paul brothers’ hype poster turned out to be a promotion for a new reality show rather than a boxing fight.

Jake and Logan Paul are not fighting ... in fact, they're actually teaming up -- with the two internet superstars announcing the launch of their own reality TV show. The WWE Superstar and boxer admitted they weren't prepping to face off in the boxing ring during an Instagram Live on Thursday

MMA journalist Ariel Helwani clarified Logan Paul and Jake Paul's face-off poster, as the pair released separate announcements Tuesday with little context as to what their March 27th MAX date meant.

Jake and Logan Paul announced "the moment you've waited a decade for," but left some answers on the table — for now, something involving them will be on HBO Max on March 27.