Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Starbucks (SBUX) has been through a rough period recently, and CEO Brian Niccol plans to change that. The new CEO has impressed Starbucks’ former CEO, Howard Schultz. He praised Niccol’s turnaround ...

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

LAS VEGAS. — Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive Brian Niccol first coined his “back to Starbucks ...

Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head managers who are often stretched overseeing stores that average $2mn in sales ...

Starbucks CEO Brian Niccol is owning up to a key mistake, and he’s got a bold plan to fix it. Speaking with Axios this week, Niccol admitted the chain’s decision to reduce in-store seating during the ...

"I'm gonna make you have to trade me now, or something going to happen" - Gary Payton on when he knew his Seattle days were ...

Starbucks was born in America, though it's no secret that inspiration for the coffee chain came from Italy. But what do ...