The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Dorival, a leader in the period pain category, launched the "Princesses on Periods" campaign in Central America to educate young girls about menstruation and break the associated taboos. We’re ...

Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Social media ad investment continues to soar, with worldwide spend on the medium set to reach $252.7bn, up 19.3% year-on-year, according to WARC Media’s latest forecast. Social is the largest ...

Transaction values rose by 13% in current terms in 2024 to UAH3,738 billion. Cards in circulation grew by 2% in 2024 to a total of 77 million. Transaction value is set to increase at a current value ...

Communications that celebrate the legacies of companies are generally one-dimensional, self-praising and hence emotionally devoid for the viewers. Our campaign flipped that formula, established the ...

SHELL Brazil, an energy company, transformed public perception of energy transition and its initiatives through an innovative soap opera campaign that made the topic relatable and engaging. As a ...

Traditional media were the big guns in Aldi's battle for the Big 4's shoppers. Yet the pre-family life-stage remained elusive, preferring social to TV. They weren't on social waiting to be 'sold' to ...

This Christmas campaign turned the business around from steep decline to the first year-on-year billings growth since 2018. Achieved by tapping into an audience tension - they love Christmas more than ...