Thirty-second ad messages went for an average $2 million, according to media-buying execs. Prices were as low at $1.7 million ...

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Cynics might question if Bezos’ ambitions in outer space are connected to this apparent shift to the right. But William Lewis ...

Despite its value and reputation being tarnished through staff cuts, threats aimed at advertisers and the proliferation of ...

The agency appointed Christine Villanueva to the new role of executive vice president-brand, strategy and growth. The firm ...

Videos depict hip hop artist Future drinking the liqueur in various settings, from a small gathering to major luxury events.

"Beyond the Gates" centers on a gated community in a Maryland suburb of Washington populated by wealthy African Americans.

"In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating ...

At a Barclays investor conference this week, managing director Julien Roch asked Krakowsky what the "bottlenecks" were to IPG ...

Similar to automated ad tools launched by Google and Meta, X's Grok-powered launches allow advertisers to manually edit the ...

The WPP report found that more than a quarter of fashion and beauty shoppers who follow influencers have purchased luxury ...