Brands and marketers are bringing continuous value to influencer partnerships by repurposing influencer content. But extending the life of this content has a price, and it's something to be mindful of ...

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"Enter for a chance to win..." I see that call to action—or something similar—all over. You do, too. Social media is certainly no exception. Contests, competitions, and sweepstakes are raging hot ...

Savvy marketers are well aware that, in this day and age, content is king. According to a 2017 study by Content Marketing Institute and MarketingProfs, the use of content marketing is on the rise, ...

Consulting firms have the highest share of employees who go on to become chief executive officers of American companies. That's according to a recent report from OnDeck. The researchers used LinkedIn ...

From its launch in 2010 to its acquisition by Facebook in 2012 and its 600 million-user milestone, Instagram has grown into a social media phenomenon. WebsiteBuilder.org, which helps people figure out ...

Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata. The report was based on data from a ...

Ultimately, the goal of competitive analysis is to help you predict what your competitors will do in the future. In some cases, the most important question is whether a competitor will respond to ...

Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%? Over the last six years, I have tested a range of headings and summaries. The tests were carried out in 14 ...

The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research from Robert Half. The report was based on data ...

The role of B2B marketers varies greatly, but all marketers have one thing in common that determines their success: excellent workplace communication. In 2021, hybrid working will likely become baked ...

Webinars are truly a great marketing strategy for generating leads for your business. However, that's certainly not the only measure of their effectiveness. Webinars are an excellent platform to ...