Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

Sixty-three percent of singles are more likely to say “yes” to someone interested in cooking, per Tinder research.

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...

Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.