Articles written by Anand Jain ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their ...

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs ...

Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech ...

The packaged food company, Anmol Industries has launched its Holi campaign, #HarPalAnmol, to raise awareness about vitiligo and promote inclusivity. The initiative, conceptualised by Meraqi Digital, ...

Snapchat has unveiled a new ad format, Sponsored Snaps in India, that enables the display of full-screen vertical video advertisements within user chat inboxes. The ads will appear as unopened ...

Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.

The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.

The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.