A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their ...

Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech ...

Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they ...

The new AI agent provides real time insights on campaign performance across ad networks for mobile game and app based ...

With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across ...

Articles written by Anand Jain ...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs ...

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal ...

More than 80% of Google's advertisers are already using at least one AI-driven Google Search Ads product, according to Roma Datta Chobey, managing director — digital native industries, Google India.