A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their ...
Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech ...
Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they ...
Articles written by Anand Jain ...
The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs ...
The packaged food company, Anmol Industries has launched its Holi campaign, #HarPalAnmol, to raise awareness about vitiligo and promote inclusivity. The initiative, conceptualised by Meraqi Digital, ...
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a ...
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
E-commerce furniture and home décor company, Pepperfry, has launched its latest mattress brand, Clouddio, with the new ...
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
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