A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their ...

Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech ...

Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

Articles written by Anand Jain ...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs ...