Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ...

For brands in sectors like FMCG, video can be a prime venue to build brand and create positive associations that will put ...

The latest trends and developments in social media, including the uncertain future of TikTok in the US, Meta’s new moderation ...

Currys is on an upswing at the moment, with a reportedly “healthy return” on its marketing spend, growth in both of its key markets of the UK & Ireland and the Nordics off the back of a strong ...

A truly seamless omnichannel experience is “nirvana”, in the words of Amanda Hudson, former Global Head of Business Transformation at fashion brand All Saints. “I think it’s a journey that everybody’s ...

“If you are the sales head of a large CPG, online is something like 10% of your portfolio,” reflected Amit Chitnis, Chief Commercial Officer at Ocado, during a fireside chat this week. When FMCG ...