In a perfect world, marketers would know every detail about a campaign’s performance, from where and when consumers saw an ad ...

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

Ad Age’s latest reader survey explores how industry experts—including you—see the advertising world evolving over the next ...

Human Nature’ looks as issues like cost of living, economic uncertainty and financial aspirations through a disarming lens.

Rethink shot over two nights in a specially designed showroom bedroom with Åkrehamn and Vågstranda mattresses.

Marketers should stop treating AI as a cost-cutting tool and start using it to scale ideas, empower talent and drive growth.

AI-driven platforms now target audiences based on how users respond to creative assets, making creative performance the ...

Daniel Blake’s new brand channels resilience and multifunctionality to challenge Celsius and energize a comeback.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

JCPenney says, “We’ve got the receipts” in a spot that explains the type of savings its shoppers can get on back-to-school ...

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI to handle tasks.