"At the base level, we know who [the consumer] is, what they watch, what they read, and who they live with," Sadoun said in ...

CCI's probe into media agencies over ad rate collusion ahead of IPL 2025 may reshape pricing strategies and enforce ...

This deal promises a long-awaited consolidation among the big six groups, which will now become a big five, and, arguably, a big three as Omnicom, Publicis and WPP open up a gap on Dentsu and Havas, ...

The J.M. Smucker Co. (NYSE: SJM) is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to ...

Publicis Groupe Middle East today announced the appointment of John Nolan as Head of Sport and Commercial Investment MENA.

Publicis Groupe Middle East has appointed John Nolan as Head of Sport and Commercial Investment MENA. In this newly created ...

Publicis Groupe Africa has a specialist internal communications team housed within one of its agencies, Machine_, and is ...

The CCI’s recent actions reflect a broader regulatory tightening in India’s corporate sector. In December 2023, the ...

India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...

Publicis Groupe and Adobe have built on their partnership to drive creative expression and personalization at scale with Adobe Firefly generative AI.

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

The two companies will build solutions that combine Publicis Groupe's deep delivery capabilities across its intelligent content operations with Adobe Firefly Services -a collection of creative and ...