OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily promoted in the products on display in commercials from Meta, Google and GoDaddy, among others, while many ad agencies used AI tools, such as ChatGPT and other OpenAI products, to assist in ad production.

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming Sunday, February 9th, according to the Wall Street Journal learned from sources close to the matter.

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list? We examine the odds.

This year’s Super Bowl — to be held Feb. 9 on Fox — will anoint artificial intelligence companies and products as the new mainstream (yes, that is despite this week’s Wall Street meltdown after a Chinese AI app, DeepSeek, shook the foundations of Silicon Valley).

Gary Vaynerchuk, VaynerMedia CEO, joins 'Closing Bell Overtime' to talk advertising for the upcoming Super Bowl and what football fans can expect to see this year.

Compared to its AI rivals, OpenAI has made less of an effort to market its products despite taking the world by storm with the launch of ChatGPT in late 2022. In December, the com