The unveiling of the BOS Nation club identity faced “immediate national blowback" BOS Nation FC . Boston’s NWSL franchise will “officially change its name” from BOS Nation ...

The NWSL's new club in Boston had one of the all-time public-relations sports disasters in its launch, centering 'balls.' The ...

NWSL franchise announced Friday that it will officially change its name following a highly-ridiculed launch last fall.

Boston's expansion National Women’s Soccer League team is rebranding before the team ever plays a match. Read more on ...

The new Boston franchise unveiled its name and branding in October, but pivoted after receiving criticism for the name and ...

After a marketing flop last fall, Boston’s new professional women’s soccer team will change its name, the club announced at a ...

Boston's National Women's Super League's expansion club, originally named BOS Nation FC, will unveil a new name "in the next ...

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

Boston's NWSL team will not play as Bos Nation FC, with the club confirming that it will change its name before starting play ...

NWSL franchise announced on Friday that it will officially change its name following a highly-ridiculed launch last fall.

The news, announced to team supporters who gathered at Dorchester Brewing Company for an NWSL season kickoff party, did not come as a surprise.