He also oversaw the elimination and return of Taco Bell's Mexican Pizza, a business move that will be studied like "New Coke" ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks’ focus on employees becomes more apparent with its turnaround strategy, giving store managers a reason to cheer.

The ACSI 2025 report found challenger brands on the march, sector leaders on the defensive, and Starbucks showing surprising ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...