Did American Eagle apologize for the "combined impact" of Sydney Sweeney's "blue eyes, blonde hair, and general hotness" in the July 2025 ad campaign? No, that's not true: The company's official pages did not show such a statement.

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. It has.

Sydney Sweeney's American Eagle campaign is also drawing comparisons to Brooke Shields' controversial Calvin Klein ad from 1980. Shields' age (she was 15 at the time) ruffled feathers due to the commercial's provocative tagline: "You want to know what comes between me and my Calvins? Nothing."