Duolingo’s chief marketing officer (CMO) Manu Orssaud told ADWEEK the brand’s experiments on YouTube’s TikTok competitor have resulted in a 430% year-on-year boost in views.

Language learning app Duolingo has seen an over 200% spike in U.S. users learning Mandarin "out of spite" as many flee to Chinese app RedNote amid the uncertainty surrounding TikTok's future.

Duolingo's TikTok draws on existing meme fame Before the Duolingo TikTok took off, Duo was already internet famous. As Know Your Meme reported, memes about Duo began to circulate on Tumblr in 2017.

Duolingo previously faced criticism for quietly laying off 10% of its contractor base and introducing some AI features in late 2023, but it barely went beyond a semi-viral post on Reddit.Now that ...

In the space of 18 months, Duolingo has become a viral sensation on TikTok, amassing up to four million views on almost every video it posts. This has been the result of Zaria Parvez's efforts ...

Parvez joined Duolingo as its sole social media coordinator in 2020. Back then, the company’s leadership was skeptical about TikTok’s potential.

This joke didn’t translate. Language-learning app Duolingo has come under fire after its social media team left an “insensitive” quip about Amber Heard beneath a viral TikTok video.. On ...

Duolingo on TikTok. After the meme-ification of their notifications, Duolingo created a TikTok presence that centers around the app’s owl logo.

The language-learning app shard a video to Duolingo's TikTok Wednesday showing what appears to be a Tesla Cybertruck ramming into Duo in a parking lot, following by an animated explosion.

TikTok’s removal of blue verified check marks from some popular accounts is causing an uproar among the app’s highly-followed stars. ... Bethenny Frankel, FaZe Rug and even Duolingo.

For example, a Duolingo TikTok video jumping on board the “Mama, may I have a cookie” trend saw replies like ‘Mama, may I have real people running the company 💔’ (with 69,000 likes) and ...

Duo, the green owl mascot for language-learning app Duolingo, has long been a meme favorite online. Duolingo's recent explosion on TikTok, where its official account has gained millions of views ...