The hiring of the Instacart exec indicates that OpenAI's roadmap will involve more structured, productized offerings rather than just API access.

With her new leadership role at OpenAI, Fidji Simo will be expected to bring to bear everything she’s learned about building customer loyalty — and navigating internal drama.

The woman behind Instacart’s successful IPO, Fidji Simo, is joining OpenAI’s C-suite. On Wednesday, OpenAI CEO Sam Altman announced Simo’s new role as CEO of applications. She will report directly to him after transitioning out of her current role at Instacart later this year.