World Softball Day is Friday, presenting a perfect opportunity to recognize the expansive interest in an ever-growing sport.

Sport collectors can now collect Athletes Unlimited Softball League trading cards. The cards feature rookies Bri Ellis, Sam ...

The partnership aims to create sustainability where previous leagues failed while also providing players with a new career ...

Oklahoma City’s Devon Field, the site that will host softball at the 2028 Los Angeles Olympics, hosted the most-attended World Series ever dating back to the first one in 1982. In all, 119,778 fans ...

Women's College World Series fans won't have to wait long for more softball. The Athletes Unlimited Softball League debuts on ...

The inaugural season of a new women's professional softball league in the U.S. begins this weekend. Four teams will ...

After four years of a softball championship season, Athletes Unlimited has officially developed a full women’s softball ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

MLB said Thursday it was making a strategic investment in the Athletes Unlimited Softball League of an undisclosed amount for ...

With the help of Major League Baseball, the professional softball league will stop in 10 different cities, including Round Rock, Texas.

Major League Baseball said this week it is entering into a "first of its kind" partnership with Athletes Unlimited Softball ...

Major League Baseball is investing in Athletes Unlimited to support its softball league that will debut next month, its first ...