If you’re a loyal TrueBlue flyer, the is a top-tier option offering valuable perks like anniversary points, award rebates, ...

It’s time to start measuring and managing their worth. by Rob Markey The true purpose of a business, Peter Drucker said, is to create and keep customers. Most managers understand this, but few ...

JetBlue (NASDAQ: JBLU) today announced that Stephanie Evans Greene has been appointed senior vice president, marketing and brand. In this role, she will lead the airline’s advertising, marketing, ...

Two years after a U.S. federal judge ordered the dismantling of its alliance with American Airlines, JetBlue is back with a new partnership, this time with United Airlines. But while the new Blue Sky ...