Darren Rovell of Cllct reported Wednesday that Maryland center Derik Queen signed an NIL deal with Dairy Queen. It's a wonder the fast foot chain waited this long with the freshman cementing ...

Just days after the buzzer-beater, Queen has landed a 'sweet' new NIL deal that involves his name and a sugary twist. The Maryland star has a deal with Dairy Queen, per Darren Rovell of Cllct. " ...

Fresh off a buzzer-beater to send his team to the Sweet 16, Maryland Terrapins center Derik Queen has signed a new NIL deal that celebrates ... Derik Queen, meet Dairy Queen.

He's also the new king of Dairy Queen. The newest, most on-brand NIL deal signed during March Madness is between Queen and DQ, first reported by Darren Rovell on Thursday. Queen, who should be a ...

Maryland freshman star Derik Queen joined the ranks of college athletes landing major NIL deals by signing a partnership with Dairy Queen. Queen, known for his clutch performances on the court ...

They’re throwing people a cone. Dairy Queen is heralding the first day of spring today with free ice cream. In honor of Dairy Queen’s Free Cone Day, which the chain has held on the spring ...

"From one iconic finish," the advertisement's narrator intones over a clip of a Dairy Queen soft serve cone, "to another," cutting to Queen's game-winner against the Colorado State Rams on Sunday.