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Maryland’s star center is cashing out on his one shining moment. After the former five-star recruit banked in a buzzer-beater against No. 12 Colorado State in the second round of the NCAA tournament ...

Fresh off a buzzer-beater to send his team to the Sweet 16, Maryland Terrapins center Derik Queen has signed a new NIL deal that celebrates ... Derik Queen, meet Dairy Queen.

Derik Queen is promoting Dairy Queen, the original DQ, as part of a new NIL deal after the Maryland star's buzzer-beater.

He's also the new king of Dairy Queen. The newest, most on-brand NIL deal signed during March Madness is between Queen and DQ, first reported by Darren Rovell on Thursday. Queen, who should be a ...

Maryland freshman star Derik Queen joined the ranks of college athletes landing major NIL deals by signing a partnership with Dairy Queen. Queen, known for his clutch performances on the court ...

Around 37 Dairy Queen locations around Texas have closed since February, as a legal battle between the corporation and a ...

They’re throwing people a cone. Dairy Queen is heralding the first day of spring today with free ice cream. In honor of Dairy Queen’s Free Cone Day, which the chain has held on the spring ...

"From one iconic finish," the advertisement's narrator intones over a clip of a Dairy Queen soft serve cone, "to another," cutting to Queen's game-winner against the Colorado State Rams on Sunday.