The company’s stock is getting a boost from the DeepSeek news, but AI isn’t driving a rush to upgrade iPhones yet.

Apple could be forced to detail more of its AI activity, after a proposal asks shareholders to expose whether Apple is truly working ethically in the field when training Apple Intelligence.

With all the rapid advancements in technology and the race to be the next global disruptor through AI technology, Omar Johnson, former CMO of Beats by Dre and Vice President of Apple, is positioning himself to be the next leader with his groundbreaking AI technology,

Apple could benefit from China's DeepSeek, which appears to deliver cheaper AI models. Its competitors have already spent big on their own efforts.

Apple continues to spend less than its Magnificent 7 peers on artificial intelligence. Recent reports from Chinese start-up DeepSeek have caused investors to positively reassess that strategy American

Apple stock was up in premarket trading after the iPhone maker posted first-quarter earnings results that beat expectations.

Apple shares rose 2% on Friday after a rosy forecast fuelled hopes of an iPhone sales rebound, even as a lack of AI features weigh on demand.

Want to block Google's annoying Ask Gemini buttons? Hide Gemini is a Chrome extension that helps you do just that.

Instead of a basic UI, Riffusion offers a music player experience with lots of AI songs to choose from. They’re full-length tracks that you can stream just like you would with Apple Music and Spotify. The difference is that Riffusion doesn’t have ads, and you don’t need to pay a subscription to listen to or generate songs.

Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

A new report claims that Apple's augmented reality glasses, codenamed N107, have been scrapped as of this week.